AI customer support, by sector

Built for the businesses we know.

A managed AI customer assistant is only as useful as the playbook behind it. We build for the sectors we understand, with escalation rules, tone, and lead-capture flows that reflect how each one actually operates. Below are the sectors with the strongest case for it right now.

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Estate agents Solicitors Tradespeople Hospitality Dental practices Hair & beauty

Estate agents

For independent agents losing leads at 9pm.

The biggest single cost an independent estate agent has after staff is portal subscriptions. Rightmove alone averages over £1,500 a month per branch. Every enquiry that comes in through that pipe and goes unanswered until Monday morning is a return on that spend that never lands.

An assistant on your website handles the questions buyers ask before they call: is it still available, what's the asking price open to, what's the chain like, when can they view. It captures the buyer, qualifies them, and emails you a tidy lead summary. You wake up to leads, not a missed-call list.

78% of buyers go with the first agent who responds (Lead Response Management Study, Oldroyd, MIT/InsideSales). 40% of buyer enquiries arrive outside office hours (Rightmove, 2024). UK agents take an average of over 7 hours to respond to email leads (Callwell, 2016).

What it can handle

Property availability and asking-price questions
Booking valuations and viewings into your diary
Buyer qualification (chain, finance, timeline, budget)
Lettings enquiries, deposit and tenancy questions
Onward referrals to your mortgage broker or solicitor
Lead summary emailed to the right negotiator
Hand-off to a human for anything sensitive or off-script

Solicitors

For high-street firms fielding the same questions all day.

Conveyancing, family, wills and probate, employment. Most of the inbound enquiries a high-street firm gets are the same fifteen questions on repeat. How much, how long, what do you need from me, do you do legal aid, can we do this without coming in.

An assistant answers those questions in the firm's voice, captures the matter type and contact details, and routes the enquiry to the right fee earner. Compliant by design. It never gives legal advice and always escalates when needed. Every conversation is logged.

Most firms in Cheshire are spending fee-earner time on first-contact enquiries that an assistant could handle in seconds, freeing fee-earners for actual chargeable work.

What it can handle

Quoting fixed-fee work (conveyancing, wills, divorces)
Explaining process and typical timelines by matter type
Triaging enquiries to the right department
Booking initial consultations into a fee earner's diary
ID and document checklist sent automatically
Hard rule: never gives legal advice, always escalates
Full conversation logs for SRA compliance

Tradespeople

For trades who are on a job when the phone rings.

Plumbers, electricians, builders, joiners, roofers, locksmiths. The biggest single reason a trade business loses work is that the customer phoned, got voicemail, and called the next name on the list. The customer is not loyal at the point of enquiry, they are panicking.

An assistant on your website (and linked from your Google Business profile) catches the enquiry while you are mid-job. It qualifies the work, captures the postcode, the urgency, and the contact details, and sends a clean job sheet to your phone. You ring back from the van.

For an emergency trade, response time is the entire sale. A reply within 5 minutes is 21 times more likely to qualify the lead than a reply at 30 minutes (Oldroyd et al., Harvard Business Review, March 2011).

What it can handle

Triage emergency vs routine work
Capture postcode, job description, urgency, photos if relevant
Quote ranges for common jobs (boiler service, fuse board, lock change)
Explain call-out fees and minimum charges
Book non-urgent jobs straight into your diary
Send job sheet to your phone via SMS or email
Hand off to a human (you) for anything complex

Hospitality

For restaurants, pubs and small hotels fielding the same five questions.

Most enquiries to a restaurant or small hotel are the same handful of things: opening hours, kids' menu, parking, dog-friendly, vegan options, gluten-free, accessibility, can I book a table for twelve, do you take walk-ins. None of them need a human; all of them need answering quickly.

An assistant answers those questions in your voice (formal for the country pub, cheekier for the burger joint), pushes bookings to your reservation system, and only flags front-of-house when it is something they actually need to handle.

Hospitality has just 18% AI adoption across UK SMEs — one of the lowest of any sector. The first independent restaurant in a town with a useful assistant has a real edge.

What it can handle

Opening hours, last orders, kitchen closing times
Menu questions: dietary, kids', allergens, seasonal
Reservations linked to OpenTable, ResDiary, or your own system
Private hire and large group bookings (route to manager)
Hotel room availability and direct booking links
Parking, accessibility, dog-friendly questions
Function rooms and event enquiries

Dental practices

For private practices where every enquiry is a real ticket.

A private dental enquiry, especially for implants, Invisalign, or cosmetic work, is high-value. A patient asking "how much for a single implant" is often months away from signing off a four-figure treatment plan. Losing that enquiry to voicemail or a missed contact form is a real revenue event.

An assistant handles the price-and-process questions transparently (within whatever boundaries the practice sets) and captures the patient's details to book a consultation. Discreet, GDPR-clean, and built to escalate when anything needs a real person.

Cosmetic and implant enquiries are typically worth £1,500 to £5,000+. A managed assistant pays for itself in a single capture per quarter.

What it can handle

Treatment information (implants, Invisalign, whitening, hygiene)
Price guidance within your boundaries
Booking new-patient consultations
Emergency triage (in-pain patients flagged immediately)
Membership plan enquiries (Denplan etc.)
Finance options and payment plan explanations
GDPR-clean patient data handling, UK hosted

Hair & beauty

For salons where the receptionist is also doing brows.

An independent salon does not have a dedicated receptionist. The person on reception is also colouring hair, doing a set of lashes, or finishing a manicure. The phone rings; nobody can answer; the client books with the next salon down the road.

An assistant on your website (and your Instagram) handles the questions that come in while you're mid-client: do you have anything Saturday morning, how much for a full head of highlights, do you do bridal trials. Bookings go straight into Fresha, Treatwell, or whatever booking system you use.

Beauty is one of the most "first available wins" sectors there is. A booking made at 9pm Sunday locks in revenue you would have otherwise lost to the salon with the better website.

What it can handle

Service pricing and duration questions
Booking into Fresha, Treatwell, Phorest, or other booking systems
Stylist preferences and seniority-tier pricing
Bridal and event packages (route to the right person)
Patch test reminders and prep instructions
Gift voucher enquiries with direct purchase link
Cancellation and rescheduling within your rules

One price. Same managed service.

Whatever the sector, the price is the same. The build changes; the price doesn't.

£395 setup, then £275/month

Fully managed. No per-conversation charges. No usage caps. Rolling monthly contract, 30 days' notice to cancel. Sector-specific build included.

Talk to Tom

Common questions.

Does it really make a difference which sector you have built for before?

It does. A chatbot for an estate agent needs to know about viewings, asking-price negotiations, and onward chains. A chatbot for a plumber needs to know about boiler models, emergency call-outs, and gas-safe regulations. The underlying technology is the same. The training, the escalation rules, and the lead-capture flow are completely different. Knowing the sector means we get to a useful assistant faster and avoid the obvious mistakes.

What if my sector is not listed?

Get in touch anyway. The sectors above are the ones we have the strongest playbooks for, but the underlying service works for most independent service businesses: clinics, consultants, accountants, gyms, schools, charities, recruiters. If it has a website that fields enquiries, an AI assistant can help.

Is the price the same regardless of sector?

Yes. £395 setup and £275 a month, fully managed, regardless of sector. The exception is very high-volume sectors (high-traffic e-commerce, large multi-branch operations) where the build complexity warrants a separate quote. We will tell you in the first conversation if you are in that bracket.

Can the bot integrate with my booking system or CRM?

In most cases, yes. We have integrated with the common booking systems (Fresha, Treatwell, OpenTable, Calendly) and CRMs (HubSpot, Salesforce, Pipedrive, plus most estate agent CRMs). Anything bespoke we will scope in the briefing.

Where is the data stored, and is it GDPR-compliant?

UK-hosted. Delegait is ICO registered (ZC152324). The assistant only captures the data you tell it to capture, stored only as long as you need it, and never used to train external models. We share a data-processing summary as part of onboarding.

Want to talk?

The first conversation is short and practical. What sector you are in, what the bot would need to handle, what it would cost. About 20 minutes. No slides, no pitch deck.

Talk to Tom