AI customer support, Crewe, our home town
An AI assistant that works while Crewe sleeps.
A branded AI assistant for businesses in Crewe and the surrounding towns. It is trained on your services, answers enquiries at 9pm on a Saturday and sends each lead straight to your inbox. £395 setup, £275 a month, fully managed from Crewe.
The problem
Most enquiries arrive when no-one is in.
Crewe is a town that runs on independent businesses: venues, pubs, trades, clinics, restaurants, professional services. The pattern is the same across all of them. The phones stop ringing at 5pm. The contact form keeps working until 11pm. By Monday morning, many of the enquiries that came in over the weekend have already gone elsewhere.
An AI assistant on your website does the bit you cannot do at the weekend. It answers the questions your customer needs answered before they pick up the phone on Monday: pricing, opening hours, services, area covered, availability. It captures their details, qualifies them, and sends a tidy summary to your inbox.
It's not trying to be your sales team. Think of it as the on-call partner that stops you missing the people who tried to reach you out of hours.
Firms that tried to contact a web lead within an hour were nearly 7 times as likely to qualify it as firms that waited even an hour longer (Harvard Business Review, March 2011).
What's included
What you actually get.
Fully managed means we run it. You don't have to learn the platform or keep the prompts up to date. That's the bit we do.
How it works
How it gets built.
Three stages, typically 3 to 5 working days once your content, access and approvals are ready. Two short meetings, in person or by video call.
Briefing
One hour. We gather everything: services, prices, FAQ list, tone of voice, escalation rules. What it must do, what it must never do.
Build and stress-test
We build the assistant, train it on your content, and run it through 30 plus realistic scenarios. Edge cases, awkward questions, attempts to trip it up. You see it working before it sees a real customer.
Launch and tune
Live on your site as a discreet chat bubble. We watch every conversation closely in the first month and review it once a month after that. Every lead comes to your inbox.
Pricing
Simple pricing.
£395 setup, then £275/month
Fully managed. No per conversation charges. Fair use covers up to 1,000 AI replies a month, about 200 conversations. Rolling monthly contract, 30 days' notice to cancel.
Common questions
Common questions.
What is an AI chatbot actually doing for my business?
It sits on your website as a small chat window. When a visitor has a question outside business hours (or during, if you are on a job), it answers using everything we have trained it on, your services, prices, locations, hours, policies. It captures the enquiry, takes contact details, and emails them straight to you. You wake up to a lead instead of a missed message.
Where are you based in Crewe?
Crewe, Cheshire. We can meet in person in Crewe or at your business when it helps. Most of the work happens by video call and email. Build and ongoing management are run from Crewe.
What does £275 a month actually include?
The hosted assistant, hosting and AI costs, ongoing training as your business changes, content updates when you add services or change prices, and us as a human on the other end of an email when something needs adjusting. No per-conversation fees. No surprise bills.
How long does it take to get live?
Typically 3 to 5 working days once the required content, access and approvals are ready. We gather your content, FAQs, services and tone of voice, then build and test the assistant before it speaks to a real customer. Launch is on your website with the chat bubble in your brand colour.
Will it sound like a chatbot from 2015?
No. It is built on the same large language models that power ChatGPT and Claude, trained specifically on your business. It responds conversationally, knows when to hand off to a human, and never makes up information it has not been given. We stress-test for this before it goes live.
What if it gets a question wrong?
It is designed to escalate. If a question is outside what it knows, it captures the lead and says someone will follow up, rather than guessing. We review every conversation in the first month and tune it monthly after that. With a managed service, you are not the one fixing it.
Can I see one working before I commit?
Yes. There is a live demo on our site for Oakfield Barn, a sample Cheshire wedding venue, with an AI assistant called Willow. Try it at delegait.co.uk/demo-venue. The link is also in the hero above.
Do I have to be in Crewe?
No. Crewe is our home base but we work with businesses across Cheshire, South Manchester, Stoke, and the wider North West. Most of the work is done remotely. The briefing is a video call, and I can visit you if you are in Cheshire.
Also at Delegait
Website not quite ready for the bot?
Same founder, separate product. We also build hand-coded bespoke websites for Crewe businesses from £1,500. If your current site needs a refresh before the AI goes on it, that's the other half of what we do.
Areas
Also serving.
Crewe is our home base. We build and manage AI assistants for businesses across the whole of Cheshire and the North West, from Nantwich and Sandbach up to Knutsford and Wilmslow. Three towns have dedicated web design pages where the search demand justifies it.
Want to talk?
The first conversation is short and practical. What your business does, what the bot would need to handle, what it would cost. About 30 minutes. No slides, no pitch deck.
Talk to Tom